Routes are selected by the product family a shopper can compare most fairly: footwear with footwear, bags with bags, small goods with accessories, and electronics by practical use.
| What you want | Start here | Why it works |
|---|---|---|
| Sneakers, slides, footwear | Shoes | Footwear searches depend on silhouette and model language before anything else. |
| Graphic tops or basics | T-shirts | Tops are easier to compare when cuts and graphics are grouped together. |
| Heavy top layers | Hoodie or Jackets | Warm layers vary by thickness, closure, and season, so the exact lane matters. |
| Carry pieces | Bags | Bag relevance comes from shape and storage use, not just style. |
| Small outfit details | Accessories | Accessory searches need a broad but related lane before narrowing by item type. |
| Gadgets and devices | Electronics | Compatibility and product function matter more than visual similarity. |
How to choose when two categories seem possible
Ask what the product is before asking how it looks. A jersey is not just a T-shirt with a sport reference, so Jerseys is a cleaner first route. A cap may not have a perfect standalone lane, so Accessories is a more honest starting point than forcing it into clothing.
Use narrow categories for visual fit
Shoes, jackets, hoodies, and bags benefit from tight category browsing because shape changes everything. A small silhouette difference can make two products useless to compare.
Use broader search for exact phrases
The all products page works better after you know the phrase you want. Use it for terms like “cropped jacket,” “mesh jersey,” or “canvas tote.”
A simple rule that prevents bad clicks
If the product would be judged mainly by fit or shape, stay in a category. If it would be judged mainly by a specific phrase, model name, or material, use search after the category gives you better words.
For the safest route, begin with the object category first, then describe style, color, material, or how you plan to wear or use it.
